Our team worked with Don’t Tell Summer to develop the concept, creative direction, and video production of a paid advertising campaign. The goal was to target social entrepreneurs and founders encouraging them to apply for grant funding through the client's program.
Olivia has a unique ability to tell a story that encapsulates the campaign strategy and end-user journey through the eyes of film and content. The perfect mix of creative direction and agile strategy.
Olivia's background in psychology gives her an advantage in reaching and delivering emotional content. With her director skillset, she is well suited to convey emotional content, bring it to the forefront, and connect with the audience. For the uniqueness of this campaign, applicants were required to fill out and complete an extensive grant application. Through the course of the campaign, we were able to reach unique users that met our demographic target and we were able to deliver highly targeted and qualified applicants for our client, meeting and exceeding their expectations from past year programs.
The Don’t Tell Summer team’s ability to react quickly allowed us to run A/B testing on the go. This allowed us to create a mix of content or adjust current content based on data collected from the target audience. Being so adaptable was a key factor in being able to achieve the results that we did.
- Melissah Kenny, CEO & Founder of TMW Agency